Regulation, deregulation and bank marketing in Nigeria
Bank marketing is deregulation friendly in Nigeria. This observation derives from the emergence of strong marketing orientation in banks following the SAP-induced liberalization of 1989. Advertising, product development/ innovation, up-front payment of interest on deposit and personal service that c...
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Format: | Article |
Language: | English |
Published: |
AOSIS
2000-03-01
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Series: | South African Journal of Economic and Management Sciences |
Online Access: | https://sajems.org/index.php/sajems/article/view/2606 |