Regulation, deregulation and bank marketing in Nigeria

Regulation, deregulation and bank marketing in Nigeria

Bank marketing is deregulation friendly in Nigeria. This observation derives from the emergence of strong marketing orientation in banks following the SAP-induced liberalization of 1989. Advertising, product development/ innovation, up-front payment of interest on deposit and personal service that c...

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Bibliographic Details
Main Author: Imoh E. Akpan
Format: Article
Language:English
Published: AOSIS 2000-03-01
Series:South African Journal of Economic and Management Sciences
Online Access:https://sajems.org/index.php/sajems/article/view/2606
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spelling doaj-b1a9bc6f94ce404db0251df3721d0a672020-11-25T00:39:18ZengAOSISSouth African Journal of Economic and Management Sciences1015-88122222-34362000-03-013115216410.4102/sajems.v3i1.2606730Regulation, deregulation and bank marketing in NigeriaImoh E. Akpan0Department of Banking and Finance, University of UyoBank marketing is deregulation friendly in Nigeria. This observation derives from the emergence of strong marketing orientation in banks following the SAP-induced liberalization of 1989. Advertising, product development/ innovation, up-front payment of interest on deposit and personal service that came with liberalization, started to wane in 1993 when government reintroduced some controls. However, marketing must not be seen as a tool needed only in a liberalized environment. It is necessary even in control regimes.https://sajems.org/index.php/sajems/article/view/2606
collection DOAJ
language English
format Article
sources DOAJ
author Imoh E. Akpan
spellingShingle Imoh E. Akpan
Regulation, deregulation and bank marketing in Nigeria
South African Journal of Economic and Management Sciences
author_facet Imoh E. Akpan
author_sort Imoh E. Akpan
title Regulation, deregulation and bank marketing in Nigeria
title_short Regulation, deregulation and bank marketing in Nigeria
title_full Regulation, deregulation and bank marketing in Nigeria
title_fullStr Regulation, deregulation and bank marketing in Nigeria
title_full_unstemmed Regulation, deregulation and bank marketing in Nigeria
title_sort regulation, deregulation and bank marketing in nigeria
publisher AOSIS
series South African Journal of Economic and Management Sciences
issn 1015-8812
2222-3436
publishDate 2000-03-01
description Bank marketing is deregulation friendly in Nigeria. This observation derives from the emergence of strong marketing orientation in banks following the SAP-induced liberalization of 1989. Advertising, product development/ innovation, up-front payment of interest on deposit and personal service that came with liberalization, started to wane in 1993 when government reintroduced some controls. However, marketing must not be seen as a tool needed only in a liberalized environment. It is necessary even in control regimes.
url https://sajems.org/index.php/sajems/article/view/2606
work_keys_str_mv AT imoheakpan regulationderegulationandbankmarketinginnigeria
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