Valence makes a stronger contribution than arousal to affective priming

Background Recent data suggest that both word valence and arousal modulate subsequent cognitive processing. However, whether valence or arousal makes a stronger contribution to cognitive processing is less understood. Methods The present study performed three experiments that varied the valence (pos...

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Bibliographic Details
Main Authors: Zhao Yao, Xiangru Zhu, Wenbo Luo
Format: Article
Language:English
Published: PeerJ Inc. 2019-10-01
Series:PeerJ
Subjects:
Online Access:https://peerj.com/articles/7777.pdf