Consumer behavior changing: methods of evaluation
The article is devoted to methods of analyses of consumer buying behavior as well as to evaluation of most important factors what influences consumer behavior. This research aims at investigations about the changes in consumer behavior caused by globalization and development of information technolog...
| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
Faculty of Business and Management
2013-11-01
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| Series: | Trendy Ekonomiky a Managementu |
| Subjects: | |
| Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/173 |