Development model of web design element for clothing e-commerce based on the concept of mass customization
The purpose of this research was to study the elements of electronic commerce (e-commerce) web designs that led to customer co-design based on the concept of mass customization. The study collected information from 438 e-commerce customers in Bangkok and used a questionnaire as the research instrume...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2017-09-01
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| Series: | Kasetsart Journal of Social Sciences |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2452315117303788 |