City Placement: A New Element in the Strategy of Integrated Marketing Communication of Cities

City Placement: A New Element in the Strategy of Integrated Marketing Communication of Cities

Purpose: Explanation of the essence and features of the “city placement” strategy, while observing the changes in “classic” forms of marketing communications used by cities and regions, including main pros and implementation procedures.Methodology: This paper is conceptual and relies on diagnosi...

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Bibliographic Details
Main Author: Andrzej Szromnik
Format: Article
Language:English
Published: Kozminski University 2016-03-01
Series:Journal of Management and Business Administration, Central Europe
Subjects:
city placement
product placement
promotion mix
place marketing
city marketing
innovations in marketing
place management
Online Access:http://mbace.eu/resources/html/article/details?id=130077

Internet

http://mbace.eu/resources/html/article/details?id=130077

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