City Placement: A New Element in the Strategy of Integrated Marketing Communication of Cities
Purpose: Explanation of the essence and features of the “city placement” strategy, while observing the changes in “classic” forms of marketing communications used by cities and regions, including main pros and implementation procedures.Methodology: This paper is conceptual and relies on diagnosi...
Main Author: | Andrzej Szromnik |
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Format: | Article |
Language: | English |
Published: |
Kozminski University
2016-03-01
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Series: | Journal of Management and Business Administration, Central Europe |
Subjects: | |
Online Access: | http://mbace.eu/resources/html/article/details?id=130077 |
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