Q-Sort Technique and Q-Methodology—Innovative Methods for Examining Attitudes and Opinions

Q-Sort Technique and Q-Methodology—Innovative Methods for Examining Attitudes and Opinions

In the German tradition of social sciences Q-method is not well known. Q-method combines both qualitative and quantitative research and is used to examine complex subjective structures like opinions, attitudes and values. This paper presents an introduction to Q-technique and its underlying methodol...

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Bibliographic Details
Main Authors: Florian H. Müller, Elisabeth Kals
Format: Article
Language:deu
Published: FQS 2004-05-01
Series:Forum: Qualitative Social Research
Subjects:
Q-sort technique
Q-methodology
Q-factor analysis
single case studies
psychographic clusters
operant subjectivity
qualitative research
marketing research
media research
Online Access:http://www.qualitative-research.net/index.php/fqs/article/view/600

Internet

http://www.qualitative-research.net/index.php/fqs/article/view/600

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