Evaluating the determinants of Vietnamese frequent flyers’ loyalty in civil aviation industry: The case of Delta air lines
Customer loyalty plays an important role for the success of aviation companies. Most airlines companies rec-ognized that a frequent flyer is about 10 times more valuable than an associational flyer. As a result, it is essen-tial to evaluate determinants of Vietnamese frequent flyers related to loyal...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2020-02-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2019_244.pdf |