The Marketing Strategy of the Product with Sensual Marketing Reviewed from Islamic Perspective
There are many SPG who dress un-accordingly to the teachings of Islam when they are running product promoton actvites. This study uses qualitatve research method with a phenomenological approach. Subjects in this study were women who worked as SPG, while the research object was in Semarang City. The...
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| Format: | Article |
| Language: | English |
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Faculty of Islamic Economics and Business of Institut Agama Islam Negeri (IAIN) Pekalongan
2018-12-01
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| Series: | International Journal of Business and Islamic Economics |
| Online Access: | http://e-journal.iainpekalongan.ac.id/index.php/IJIBEC/article/view/1261 |