The role of customer service in branding process
Customer service is considered to be an indispensable part of the marketing concept, consumer relationship management and branding process. Permanent identification and understanding of problems, wishes and needs of consumers, as well as finding and delivering superior products, appropriate customer...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2017-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201737071G.pdf |