Big data analytics adoption: A case study in a large South African telecommunications organisation
Background: Big data analytics (BDA) offers a frontier of opportunities across all industries enabling improvements in marketing, customer service and product development. The adoption process for BDA is often challenging for organisations, given the complexities associated with it. Objective: The...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2019-10-01
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| Series: | South African Journal of Information Management |
| Subjects: | |
| Online Access: | https://sajim.co.za/index.php/sajim/article/view/1079 |