Big data analytics adoption: A case study in a large South African telecommunications organisation

Big data analytics adoption: A case study in a large South African telecommunications organisation

Background: Big data analytics (BDA) offers a frontier of opportunities across all industries enabling improvements in marketing, customer service and product development. The adoption process for BDA is often challenging for organisations, given the complexities associated with it. Objective: The...

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Bibliographic Details
Main Authors: Richard S. Walker, Irwin Brown
Format: Article
Language:English
Published: AOSIS 2019-10-01
Series:South African Journal of Information Management
Subjects:
big data analytics
adoption process
telecommunications
complexity tolerance
deployment gap.
Online Access:https://sajim.co.za/index.php/sajim/article/view/1079

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