No Money? No Problem! The Value of Sustainability: Social Capital Drives the Relationship among Customer Identification and Citizenship Behavior in Sharing Economy

This work provides a novel approach to the corporate social responsibility (CSR) concept and to CSR activities, using social capital as the driver of consumer citizenship behavior in the sharing economy business system. An online consumer questionnaire was carried out in Taiwan to examine seven prop...

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Bibliographic Details
Main Authors: Yu-Bing Wang, Ching-Wei Ho
Format: Article
Language:English
Published: MDPI AG 2017-08-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/9/8/1400