Assessing Audience Members' Ability to Identify the Media Source of a Health Campaign Disseminated via Different Media

Assessing Audience Members' Ability to Identify the Media Source of a Health Campaign Disseminated via Different Media

Background: An important criterion for health campaign media selection is the ability to achieve campaign awareness among target audiences. However, existing campaign exposure metrics cannot be applied across both traditional and digital media, which complicates decision making. The present study as...

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Bibliographic Details
Main Authors: Simone Pettigrew, Michelle Jongenelis, Fiona Phillips, Terry Slevin, Vanessa Allom, Stacey Keightley, Sarah Beasley
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-07-01
Series:Frontiers in Public Health
Subjects:
campaign evaluation
mass media
campaign recall
television
digital media
Online Access:https://www.frontiersin.org/article/10.3389/fpubh.2018.00196/full

Internet

https://www.frontiersin.org/article/10.3389/fpubh.2018.00196/full

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