How research on marketing in Central and Eastern Europe can advance international marketing theory
This paper deals with the question of how research on marketing issues in Central and Eastern Europe (CEE) can contribute to the international marketing theory. Regional studies provide valuable insights into business environments, marketing systems and practices in specific countries and geographic...
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| Format: | Article |
| Language: | English |
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Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2010-11-01
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| Series: | Tržište |
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| Online Access: | http://hrcak.srce.hr/file/100735 |