A Study of Smartphone Users Acceptance through a Modified TAM
Recently, much interest and active research has appeared related to users intention of adopting a smartphone. The main purpose of this study is to apply a modified Technology Acceptance Model (TAM) to identify potential factors such as enjoyment, social influence, perceived usefulness, and perceived...
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| Format: | Article |
| Language: | English |
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People & Global Business Association (P&GBA)
2013-03-01
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| Series: | Global Business and Finance Review |
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| Online Access: | http://www.gbfrjournal.org/pds/journal/thesis/20150612155357-ZO2V0.pdf |