Risks of Observable and Unobservable Biases in Artificial Intelligence Predicting Consumer Choice

Companies are increasingly adopting Artificial Intelligence (AI) today. Recently however debates started over the risk of human cognitive biases being replicated (and scaled) by AI. Research on biases in AI predicting consumer choice is incipient and focuses on observable biases. We provide a sho...

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Bibliographic Details
Main Authors: Florian Teleaba, Sorin Popescu, Marieta Olaru, Diana Pitic
Format: Article
Language:English
Published: Academy of Economic Studies of Bucharest 2021-02-01
Series:Amfiteatru Economic
Subjects:
Online Access:https://www.amfiteatrueconomic.ro/temp/Article_2981.pdf