Pragmatics of Communication in Digital Tourism Marketing
With the development of digital marketing in general the tourist service also entered in a "new offering dimension". Online sales started modelling the market in a new way as the communication user - merchant passes through "electronic" intermediaries. The study aims to examine...
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Format: | Article |
Language: | Bulgarian |
Published: |
South-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education"
2016-12-01
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Series: | Проблеми на постмодерността |
Subjects: | |
Online Access: | https://pmpjournal.org/index.php/pmp/article/view/60 |