Pragmatics of Communication in Digital Tourism Marketing

With the development of digital marketing in general the tourist service also entered in a "new offering dimension". Online sales started modelling the market in a new way as the communication user - merchant passes through "electronic" intermediaries. The study aims to examine...

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Bibliographic Details
Main Author: Christina Slavova
Format: Article
Language:Bulgarian
Published: South-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education" 2016-12-01
Series:Проблеми на постмодерността
Subjects:
Online Access:https://pmpjournal.org/index.php/pmp/article/view/60