Forming of Marketing Support of Commodity Innovative Policy Формирование маркетинговой поддержки товарной инновационной политики

In the article substantive provisions are considered in relation to forming of commodity innovative policy of enterprise and possibility of optimization of the use of marketings instruments within the limits of marketing support.<br>В статье рассмотрены основные положения относительно формиров...

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Bibliographic Details
Main Author: Ptashchenko Yelena V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2012-07-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/pdf/2012/7_0/160_162.pdf