Whose Site Is It Anyway? Expectations of College Web sites
An examination of college Web site preferences of high school students, parents/guardians of high school students, and high school guidance and admissions counselors suggests that offering dialogic Internet features could impact the likelihood of submitting applications. The findings also show th...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2010-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Whose-Site-Is-It-1.pdf |