The Influence of Brand Image Towards Brand Loyalty of Dental Hospital of Universitas Muhammadiyah Yogyakarta
The change of hospital image become socio-economic organizations requires hospital has to be able to finance its operations and compete to gain the market share. Dental Hospital of Univesitas Muhammadiyah Yogyakarta is hospital in Yogyakarta. Hospital uses various marketing strategies to seize and r...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Muhammadiyah Yogyakarta
2018-12-01
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| Series: | JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) |
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| Online Access: | http://journal.umy.ac.id/index.php/mrs/article/view/5052/pdf_81 |