THE IMPORTANCE OF STOCK MANAGEMENT AND FORECAST FOR DEMAND IN VIRTUAL SHOPS
Nowadays, digital influencers play an important role in the lives of many people where they establish trends, consumption, and behavior. Moreover, these influencers become attractive to the companies that see them as a strategic way to sell their products. At the same time, influencers can market...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Nacional de Mar del Plata
2018-12-01
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| Series: | Iberoamerican Journal of Project Management |
| Subjects: | |
| Online Access: | http://www.ijopm.org/index.php/IJOPM/article/view/395 |