SATISFACTION AS MEDIATORS OF THE RELATIONSHIP BETWEEN MOTIVATION AND LOYALTY OF DIVING TOURISTS TO BALI
This study was conducted to determine the relationship between extrinsic motivation, satisfaction with the product loyalty and loyalty to the service provider either directly or indirectly. Intrinsic and extrinsic motivations of tourists were used as predictors in determining the tourist loyalty thr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2014-03-01
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| Series: | E-Journal of Tourism |
| Subjects: | |
| Online Access: | http://ojs.unud.ac.id/index.php/eot/article/view/16513 |