The influence of demographic variables on customers' expectations in restaurants in the Eastern Cape Province of South Africa
The restaurant industry in South Africa is undergoing a period of anaemic growth due to the after effects of the 2009 global economic recession. Despite lowering their prices and spending marketing funds on promotions, restaurants seem to be finding great difficulty in meeting customers’ ex...
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2016-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_12_vol_5__1__2016.pdf
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