Co-creation in new product development: Which drivers of consumer participation?
The present study investigates co-creation in new product development by providing a conceptual background in the psychological factors favoring consumer participation in company processes. The work explores the consumers’ profiles willing to participate in co-creation, through the identification of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-03-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.1177/1847979020913764 |