Regional Tourism Clustering Based on the Three Ps of the Sustainability Services Marketing Matrix: An Example of Central and Eastern European Countries

Regional Tourism Clustering Based on the Three Ps of the Sustainability Services Marketing Matrix: An Example of Central and Eastern European Countries

The impact of tourism on quality of life standards in regions is significant in terms of people, planet, and profit. This paper examines the subnational NUTS 2 level regions, (in line with Eurostat) by applying several interlinked and connected indicators. Adopting the three Ps (people, planet, prof...

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Bibliographic Details
Main Authors: Gabriela Koľveková, Erika Liptáková, Ľubomír Štrba, Branislav Kršák, Csaba Sidor, Michal Cehlár, Samer Khouri, Marcel Behún
Format: Article
Language:English
Published: MDPI AG 2019-01-01
Series:Sustainability
Subjects:
sustainability services marketing matrix
cluster analysis
tourism indicators
regional disparity
Online Access:http://www.mdpi.com/2071-1050/11/2/400

Internet

http://www.mdpi.com/2071-1050/11/2/400

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