Hedonic value motivation: impact on consumers’ purchase intention
The focus of this study, using an explanatory and accidental approach, shows consumer buying interest in shopping at modern shopping centers in Surabaya. Data were collected from 90 questionnaires and analysed using the Partial Least Square (PLS). The results of the study showed that consumer buying...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Master Program in Economics, Graduate Program of Universitas Jambi
2020-04-01
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| Series: | Jurnal Perspektif Pembiayaan dan Pembangunan Daerah |
| Subjects: | |
| Online Access: | https://online-journal.unja.ac.id/JES/article/view/7468 |