Hedonic value motivation: impact on consumers’ purchase intention
The focus of this study, using an explanatory and accidental approach, shows consumer buying interest in shopping at modern shopping centers in Surabaya. Data were collected from 90 questionnaires and analysed using the Partial Least Square (PLS). The results of the study showed that consumer buying...
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Master Program in Economics, Graduate Program of Universitas Jambi
2020-04-01
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doaj-b46330cedc4b4783859c24131a4c702b2020-11-25T03:54:26ZengMaster Program in Economics, Graduate Program of Universitas JambiJurnal Perspektif Pembiayaan dan Pembangunan Daerah2338-46032355-85202020-04-01819110010.22437/ppd.v8i1.74687468Hedonic value motivation: impact on consumers’ purchase intentionWiwik Handayani0Musnaini Musnaini1Wahyudan Iswara Praditya2Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur, IndonesiaFaculty of Economics and Business, Universitas Jambi, IndonesiaFaculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur, IndonesiaThe focus of this study, using an explanatory and accidental approach, shows consumer buying interest in shopping at modern shopping centers in Surabaya. Data were collected from 90 questionnaires and analysed using the Partial Least Square (PLS). The results of the study showed that consumer buying interest at the modern shopping centers (malls) was driven by hedonic impulses. It is evident from the positive significance value associated with consumer perceptions of the atmosphere of the outlet, of retail services, as well as the presence of fashion that contains hedonist value so as to have an effect on consumers’ purchase intentions. For future studies, it is best to examine utilitarian aspects as a motivation that affects the purchasing intention of consumers at modern shopping centershttps://online-journal.unja.ac.id/JES/article/view/7468fashion involvementhedonic valueoutlet atmospherepurchase intentionretail services |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Wiwik Handayani Musnaini Musnaini Wahyudan Iswara Praditya |
spellingShingle |
Wiwik Handayani Musnaini Musnaini Wahyudan Iswara Praditya Hedonic value motivation: impact on consumers’ purchase intention Jurnal Perspektif Pembiayaan dan Pembangunan Daerah fashion involvement hedonic value outlet atmosphere purchase intention retail services |
author_facet |
Wiwik Handayani Musnaini Musnaini Wahyudan Iswara Praditya |
author_sort |
Wiwik Handayani |
title |
Hedonic value motivation: impact on consumers’ purchase intention |
title_short |
Hedonic value motivation: impact on consumers’ purchase intention |
title_full |
Hedonic value motivation: impact on consumers’ purchase intention |
title_fullStr |
Hedonic value motivation: impact on consumers’ purchase intention |
title_full_unstemmed |
Hedonic value motivation: impact on consumers’ purchase intention |
title_sort |
hedonic value motivation: impact on consumers’ purchase intention |
publisher |
Master Program in Economics, Graduate Program of Universitas Jambi |
series |
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah |
issn |
2338-4603 2355-8520 |
publishDate |
2020-04-01 |
description |
The focus of this study, using an explanatory and accidental approach, shows consumer buying interest in shopping at modern shopping centers in Surabaya. Data were collected from 90 questionnaires and analysed using the Partial Least Square (PLS). The results of the study showed that consumer buying interest at the modern shopping centers (malls) was driven by hedonic impulses. It is evident from the positive significance value associated with consumer perceptions of the atmosphere of the outlet, of retail services, as well as the presence of fashion that contains hedonist value so as to have an effect on consumers’ purchase intentions. For future studies, it is best to examine utilitarian aspects as a motivation that affects the purchasing intention of consumers at modern shopping centers |
topic |
fashion involvement hedonic value outlet atmosphere purchase intention retail services |
url |
https://online-journal.unja.ac.id/JES/article/view/7468 |
work_keys_str_mv |
AT wiwikhandayani hedonicvaluemotivationimpactonconsumerspurchaseintention AT musnainimusnaini hedonicvaluemotivationimpactonconsumerspurchaseintention AT wahyudaniswarapraditya hedonicvaluemotivationimpactonconsumerspurchaseintention |
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1724473646868594688 |