Retro brands in the retailing environment: A review and research propositions
Since the turn of the 21st century, the rise of retro brands has been generating considerable interest in terms of stimulating positive emotions and influencing consumers' attitudes and retail buying behaviour. The paper presents the results of an extensive review of the recent literature on th...
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| Format: | Article |
| Language: | English |
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Faculty of Business and Entrepreneurship, Belgrade
2017-01-01
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| Series: | International Review |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-9739/2017/2217-97391704130V.pdf |