THE MOST RELEVANT ATTRIBUTES ON PURCHASE DECISION OF BEEF: A BEST-WORST SCORE APPROACH/Os atributos mais relevantes na decisão de compra de carne bovina: uma aproximação pela Pontuação Melhor-Pior
The aim of this study was to evaluate the most important attributes on beef purchase decision in the city of Dracena, State of Sao Paulo, Brazil. It was carried out face-to-face interviews using a structured questionnaire, in which was performed a Best-Worst Discrete Choice Experiment of case 1. Th...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Estadual do Oeste do Paraná
2020-07-01
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| Series: | Informe Gepec |
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| Online Access: | https://e-revista.unioeste.br/index.php/gepec/article/view/24655 |