Comparing Traditional and Crowdsourcing Methods for Pretesting Survey Questions
Cognitive interviewing is a common method used to evaluate survey questions. This study compares traditional cognitive interviewing methods with crowdsourcing, or “tapping into the collective intelligence of the public to complete a task.” Crowdsourcing may provide researchers with access to a diver...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2016-10-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244016671770 |