New Product Launching with Pricing, Free Replacement, Rework, and Warranty Policies via Genetic Algorithmic Approach

New products are appearing in the marketplace at an ever-increasing step. Their launching is either market driven, or technology driven. Pricing and warranty policies play a vital role in launching of a new product, consequently growth of a company. In this paper a decision model is proposed to dete...

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Bibliographic Details
Main Authors: Vijay Kumar, Biswajit Sarkar, Alok Nath Sharma, Mandeep Mittal
Format: Article
Language:English
Published: Atlantis Press 2019-04-01
Series:International Journal of Computational Intelligence Systems
Subjects:
Online Access:https://www.atlantis-press.com/article/125905794/view