THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE

THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE

The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate rebranding on customer satisfaction, corporate rebran...

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Bibliographic Details
Main Author: Chaniago A.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2016-12-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Service quality
corporate rebranding
brand image
costumer satisfaction
brand equity
costumer loyalty
Online Access:https://rjoas.com/issue-2016-12/article_26.pdf

Internet

https://rjoas.com/issue-2016-12/article_26.pdf

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