Communication: a field in theoretical trouble
This article discusses the theoretical challenges involved in establishing the field of Communication, and shows that the media effects paradigm is still the foundation of most academic studies. By reviewing contributions from the School of Chicago, Marshal McLuhan’s mass communication research, and...
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| Format: | Article |
| Language: | English |
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Universidade de São Paulo
2012-06-01
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| Series: | Matrizes |
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| Online Access: | http://www.revistas.usp.br/matrizes/article/view/38325 |