Identifying and ranking the factors affecting the selection of CRM software using AHP
Since the implementation of customer relationship management software (CRM) is widespread, there is always concern about which of the various CRM software providers should be selected. The aim of this study is to identify and rank the factors affecting the selection of CRM software in Iranian organi...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Research Institute for Information and Technology
2019-03-01
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| Series: | Iranian Journal of Information Processing & Management |
| Subjects: | |
| Online Access: | http://jipm.irandoc.ac.ir/article-1-3659-en.html |