Respon Konsumen pada Mobile Advergames: Intrusiveness dan Irritation
Abstract. Increasing adoption of mobile advergames to deliver marketing messages has not been followed by empirical findings to support its effectiveness. This research attempts to examine the effect of mobile advergames intrusiveness on consumer irritation, attitudes, and purchase intention. This i...
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| Format: | Article |
| Language: | English |
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Institut Teknologi Bandung
2016-12-01
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| Series: | Jurnal Manajemen Teknologi |
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| Online Access: | http://journal.sbm.itb.ac.id/index.php/mantek/article/view/1876 |