Effect of Service Quality on Service Value and Customer Retention for Clothing Store Brands in China
An increasing number of new Chinese clothing store brands are selling and offering similar products and services and consequently clothing store brand providers must compete to survive in this industry. They need to focus on customers’ special needs and preferences to maintain and retain a long-term...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Ljubljana, Faculty for Natural Sciences and Engineering
2020-11-01
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| Series: | Tekstilec |
| Subjects: | |
| Online Access: | http://www.tekstilec.si/wp-content/uploads/2020/11/10.14502Tekstilec2020.63.242-255-1.pdf |