Developing Customer Trust in E-Commerce Using Inbound Marketing Strategies
Developing a new argument that digital content is a factor for inbound marketing campaigns is redundant, considering there are numerous papers in the relevant literature. The aim of this paper is to use FsQCA to demonstrate the direct implications of quality content as a trust factor on the acquisit...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2017-06-01
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| Series: | Risk in Contemporary Economy |
| Online Access: | http://www.rce.feaa.ugal.ro/images/stories/RCE2017/papers/RCE_2017_522-531.pdf |