P6.5 EFFECTIVENESS OF FACEBOOK FOR PARTICIPANT RECRUITMENT INTO A BLOOD PRESSURE RANDOMISED CONTROLLED CLINICAL TRIAL
Background: The cost of conventional advertising to recruit participants for clinical trials is expensive and can be ineffective. Social media may be a useful tool to improve participant recruitment. This study evaluated the use of Facebook advertising to recruit participants into a clinical trial....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Atlantis Press
2015-11-01
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| Series: | Artery Research |
| Online Access: | https://www.atlantis-press.com/article/125930652/view |