Implementation and Evaluation of a Social Media-Based Communication Strategy to Enhance Employee Engagement: Experiences From a Children's Hospital, Pakistan

Implementation and Evaluation of a Social Media-Based Communication Strategy to Enhance Employee Engagement: Experiences From a Children's Hospital, Pakistan

Social media can complement organizational communication strategy which is integral to employee engagement. However, successful case studies which can allow replication are limited. The objective of the study is to describe the design, implementation, and evaluation of a social media-based communica...

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Bibliographic Details
Main Authors: Muneera A. Rasheed, Alma Arshad Hookmani, Sana Waleed, H. Sundus Fatima, Soha Siddiqui, Muhammad Khurram, Babar S. Hasan
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-03-01
Series:Frontiers in Public Health
Subjects:
online communication strategy
employee engagement
Facebook
paediatric
theory of change
patient-centered care
Online Access:https://www.frontiersin.org/articles/10.3389/fpubh.2021.584179/full

Internet

https://www.frontiersin.org/articles/10.3389/fpubh.2021.584179/full

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