PERCEIVED SERVICE QUALITY IN CONTEXT OF RURAL AND URBAN BANKS IN PAKISTAN
Perceived service quality is very important concept in banking sector. It is therefore necessary to acknowledge the perception of customers from different areas-as they are becoming more critical and demanding. After studying many research papers and literature, the SERQUAL model modifies by adding...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Central Punjab
2016-04-01
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| Series: | Paradigms |
| Subjects: | |
| Online Access: | http://paradigms.ucp.edu.pk/rcc/Volume10_37(perceived-servi).pdf |