Privacy in Electronic-Marketing: A Theoretical Framework
The Electronic-marketing has offered lot of options for companies to market themselves and their products effectively and inexpensively, but there is need to exercise considerable care to ensure that their functions/activities or their. Consumer concerns about unethical practices on Internet are...
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2012-06-01
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| Series: | Srusti Management Review |
| Subjects: | |
| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/2074070946_Privacy%20in%20Electronic-Marketing%20A-Mr.%20Satinder%20Kumar,%20Dr.%20Rishi%20Raj%20Sharma-Vol.%20-%20V%20%20%20Issue%20I%20%20%20Jan%202012.pdf |