Watch, Share or Create: The Influence of Personality Traits and User Motivation on TikTok Mobile Video Usage
Internet users are increasingly becoming self-publishing consumers. Applying the Uses and Gratifications (U&G) perspective, this study investigated how people use TikTok in terms of consuming, participating and producing behaviors, and examined the role of personality traits and users’ motiv...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Association of Online Engineering (IAOE)
2020-03-01
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| Series: | International Journal of Interactive Mobile Technologies |
| Subjects: | |
| Online Access: | https://online-journals.org/index.php/i-jim/article/view/12429 |