MARKETING SEGMENTATION: YOUR ROLE FOR DIVERSITY IN DYNAMICAL SYSTEMS
The process of market segmentation is a frequent task in the routine of professionals in business organizations. One of the difficulties of the task is to identify groups of consumers that are internally homogenous and, in relation to other groups, heterogenous, in order to make accurate marketing d...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2015-06-01
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| Series: | GESTÃO.Org : Revista Eletrônica de Gestão Organizacional |
| Subjects: | |
| Online Access: | https://periodicos.ufpe.br/revistas/gestaoorg/article/download/22025/18453 |