ANÁLISE DO PROCESSO DE IMPLANTAÇÃO DO BALANCED SCORECARD (BSC) EM UMA INSTITUIÇÃO DE ENSINO SUPERIOR

ANÁLISE DO PROCESSO DE IMPLANTAÇÃO DO BALANCED SCORECARD (BSC) EM UMA INSTITUIÇÃO DE ENSINO SUPERIOR

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This study aims to evaluate the critical factors for the implementation of the methodology of Balanced Scorecard (BSC) in a higher education institution. The method used consisted of an exploratory research through in - depth interviews with eight managers who played an important role in the process...

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Bibliographic Details
Main Authors: Josilene Martins Rocha, Alam de Oliveira Casartelli
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2014-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
balanced scorecard
strategic planning
higher education institution
Online Access:http://www.redalyc.org/articulo.oa?id=319332709015

Internet

http://www.redalyc.org/articulo.oa?id=319332709015

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