Effects of the Genre of Business Cases in the Business Communication Classroom in Higher Education Institutions
The academic research purpose of this paper is to investigate how teaching by the case method, as opposed to teaching business theories ex-cathedra or frontal teaching makes a positive change in the classroom in higher education institutions. The research reflects a singular longitudinal case study...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University American College Skopje
2019-12-01
|
| Series: | AICEI Proceedings |
| Online Access: | http://www.aicei.uacs.edu.mk/document/3d26b623-f51b-3dc9-16a7-c44523c75d8a |