Efeito País de Origem: Um Estudo sobre a Percepção de Profissionais de Comércio Internacional sobre a China

Efeito País de Origem: Um Estudo sobre a Percepção de Profissionais de Comércio Internacional sobre a China

The present study examined the negative aspects of the country-of-origin stereotype for products manufactured and sold by China, the world’s largest exporter. This is a qualitative research with an exploratory approach, implemented by means a focus group the included the participation of ten profess...

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Bibliographic Details
Main Authors: Fernanda Lazzari, Gabriel Sperandio Milan, Luiz Antonio Slongo
Format: Article
Language:Portuguese
Published: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2014-01-01
Series:Desenvolvimento em Questão
Subjects:
country
of
origin effect
competitive strategy
international trade
consumers’ perception
product image
Online Access:http://www.redalyc.org/articulo.oa?id=75230998011

Internet

http://www.redalyc.org/articulo.oa?id=75230998011

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