Tactics for Drawing Youth to Vaping: Content Analysis of Electronic Cigarette Advertisements

BackgroundThe use of electronic cigarettes (e-cigarettes), also known as vaping, has risen exponentially among North American youth in recent years and has become a critical public health concern. The marketing strategies used by e-cigarette companies have been associated wit...

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Bibliographic Details
Main Authors: Struik, Laura L, Dow-Fleisner, Sarah, Belliveau, Michelle, Thompson, Desiree, Janke, Robert
Format: Article
Language:English
Published: JMIR Publications 2020-08-01
Series:Journal of Medical Internet Research
Online Access:https://www.jmir.org/2020/8/e18943