Customer Value Co-Creation in the Automobile Industry: Antecedents, Satisfaction, and Moderation
The buying of cars is an important decision that customers make. Consequently, customers in their attempt in ensuring that they get a good deal go a great length in providing their skills, knowledge, and ideas to effect the design and specifications of their purchase. In this context, the purpose of...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244020948527 |